Every session, and what happened.
The photos, the questions that were on the Wharf that week, and who came. They used to live on three different pages.
- 12
- Sessions
- 128
- Member cards
- 103
- Questions
How many actually turned up to a session is in the line under that session.
Session 12
Thu, 22 OctAbout 29 came

No photos from this morning; this one is from another (redrawn from a photo, faces replaced). On the Wharf that weekSession 11
Thu, 15 OctAbout 40 came



1 more photos from that morning
On the Wharf that weekSession 10
Thu, 8 OctAbout 46 came

No photos from this morning; this one is from another (redrawn from a photo, faces replaced). Build Tuesday
Tue, 6 OctAbout 6 came

No photos from this morning; this one is from another (redrawn from a photo, faces replaced). On the Wharf that weekSession 9
Thu, 1 OctAbout 70 came

No photos from this morning; this one is from another (redrawn from a photo, faces replaced). Session eight
Thu, 24 Sept
About 28 came
The theme was AI and getting customers. Two talks, a long Q&A, then a round of introductions. Someone who builds websites and workflows for business owners, on why a high-value service can only be won through long conversations, and why an ad platform's built-in AI is never quite on the advertiser's side; a student founder on how winning customers differs between individuals, government and companies, and on first finding the one person inside an organisation who will speak for you. The Q&A went from how much control to hand an AI that runs your ads, and how a small company starts on GEO from nothing, to the risks of mass-generating articles, why AI-written posts backfire in online communities, and why selling to government takes so long. The longest discussion began with whether cloning a two-sided marketplace still works, and ended up on Australian tradies: they are not short of customers, they are short of hands — their calendars are already full. One person in the introductions had asked ChatGPT that morning what AI events were on in Sydney, and been sent here.



3 more photos from that morning



Session seven
Thu, 17 Sept
About 17 came
First one since the move to Chatswood: a glass room, vines overhead, the street outside. 20 signed up and about 17 came. Three talks and then a Q&A. A team doing GEO on what changes when AI search leaves only three to five recommendation slots and the long tail disappears; an AI startup founder on FDE, and on earning a client's trust one small project at a time, a few hundred to a few thousand dollars each; a researcher on how a company is supposed to manage a few hundred agents, which nobody has an answer to yet. The Q&A's three questions: how someone without a technical background gets into AI; why a boss who already uses AI would pay someone else to build with it; and where a bricks-and-mortar business that has not even gone digital should start.



3 more photos from that morning



Session six
Thu, 10 Sept
19 signed up; counting from the photographs, a little over twenty came. The structure changed this time. Two demos to open — a map-based app for real-estate agents, and one person's experience of cutting social video with AI — then a Q&A the whole room answered together. That morning's question: in the AI era, should an ordinary person go deeper on one skill or broader across several? The last half hour was left for meeting people.



7 more photos from that morning






On the Wharf that weekSession five
Thu, 3 Sept
22 signed up. The opening talk was on building an audience — how to make content that keeps bringing people in. After that each table carried on by itself until noon.



5 more photos from that morning




On the Wharf that weekSession four
Thu, 27 Aug
20 signed up, 18 turned up. Three people opened by showing what they are building — one with a few shipped apps and a growth problem, one who has replaced most of his agency with agents. Four tables after that, and fifteen of us went to lunch together.



2 more photos from that morning


Session three
Thu, 20 Aug
21 signed up, a little over 20 turned up. Four tables this time — growth and business, B2B, B2C, and hands-on AI. You picked one on the way in, and took another if the one you wanted was full.



3 more photos from that morning


On the Wharf that weekSession two
Thu, 13 Aug
35 signed up, around 30 turned up. People carried on downstairs for another hour after we wrapped, and the ones who stayed for lunch kept going into the afternoon.



1 more photos from that morning
On the Wharf that weekSession one
Thu, 6 Aug
26 signed up, 18 to 20 turned up, from indie developers to lawyers, accountants and business owners.



1 more photos from that morning
There that morning (of the people with a card)Chris侃侃Kevin CheungRobKellyRick\(VoV)/ 小蒙卿Rui GengShawnJack XRocNathan Jin
Only counts people who have claimed a card, so it is lower than the number in the room.